Overdraft Records opened its doors in 2019, capitalising on the vinyl revival, and needed a distinct identity to stand out from the competition. We designed a logo that not only includes the shop’s name but also embodies the essence of a record store. It’s an icon that, at a glance, instantly tells you what Overdraft sells – a recognisable symbol that needs no explanation.

Soon after opening, the lockdowns began. Like many businesses, Overdraft had to adapt to survive. They required a website – a central hub for sales, events, and updates from the team. We created a fully responsive site that continues to evolve with Overdraft’s needs. Most recently, we added functionality allowing local DJs and vinyl enthusiasts to book slots for their iconic “Open Decks” weekly night.

In addition to branding and web design, we have provided ongoing support for Overdraft by creating promotional material for in-store performances, pop-up shops, all-day DJ takeovers, and more. We’ve designed artwork for every Record Store Day they’ve participated in, with some of these pieces being featured on the official website as the event of choice for Southampton.